Typeform vs Google forms : Which is Best Form Builder For You?

Last updated on March 25th, 2022 at 02:13 pm

It could be challenging to decide between two of the top survey tools and form builders. In this moment of uncertainty, I usually select a tool that assists me in creating visually appealing forms.

I place more emphasis on the appearance and feel of the design that I believe will help in getting attention.

To fully understand the advantages and disadvantages of Google Forms and Typeform, I needed to conduct an extensive study. Both online applications for creating forms offer features that are similar to those Typeform and Google Forms provide.

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After a comprehensive examination, I discovered Typeform was the better option. What does it give Typeform an advantage over Google Forms? Let’s take a deep dive into each of the apps for building forms and look at them for a more informed decision.

The two platforms Google Forms and Typeform, offer complete plans and features suitable for small and more significant corporations. The elements that were considered for this comparison study are:

  1. Pricing
  2. Usability
  3. Advanced Features
  4. Form Aesthetics
  5. Template Gallery
  6. Integrations



When I first signed up with Typeform for the service, I was stunned by the form designs it provides. It was delightful to experiment and test, making an entirely new form. Let’s go over the forms in depth.

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My first exposure to Google Forms was during a project I was working on that required much data to be collected. Google Forms helped me set one up in a snap.

The majority of medium and small-sized businesses utilize Google’s G Suite, which comes with Google Forms available by default.



typeforms price

The free plan offered by Typeform comes with the limitation of the ability to ask ten questions with 10 replies.

The paid plan, which begins at $25, includes unlimited questions and 100 responses each month. I think this is the only issue when evaluating a form builder or survey tool.

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If you’re in this category, then take a look at Typeform since it comes with many more options over Google Forms. Visit this link to find out the price plans offered by Typeform.


This form is free. It is great! Who doesn’t like it when various features are bundled and made available to you for free. Google Forms has absolutely become the top choice for all users on this subject.

If you’re not an existing G Suite customer already, the cost begins at $6. A free edition of Google Forms offers unlimited responses.



Form creation using Typeform is effortless, and in reality, it’s so enjoyable to make use of. It’s as simple as creating the flowchart.


It is not necessary to have any technical knowledge to build forms with Google Forms. It’s easy and intuitive. It’s as easy as simply dragging and dropping the fields you need.

The information collected through forms is saved in the form of a spreadsheet that is automatic. It allows you to view the results quickly.

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Advanced Features


As we mentioned previously, the main factor which was considered is

  1. Conditional/Skip Logic
  2. Report Generation

Typeform can handle conditional/branching logic exceptionally well. In addition to conducting basic logic jumps (Just as Google Forms), it also takes Multi-branching logic Jumps.

An excellent example of this is that you can create a form redirected to a subsequent page according to the combinations of options you make, which Google Forms doesn’t handle. To know more details about the this, please read the this post.

Typeform has a powerful report feature. It gives you a real-time report based on the data received. There are a few essential statistics accessible in the default report, and you don’t have to go through the hassle of running through the data and doing analysis by hand.

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For more information on the procedure for doing this, you can read this article.

Exporting data through Typeform is now improved and has been made simple. For more information on how to have Data exported from Typeform, read the page.


In the process of comparing Google Forms and Typeform, several key aspects were considered.

  1. Conditional/Skip Logic
  2. Report Generation

Google Forms allows you to create simple logic leaps. E.g., Let’s say that a form includes three options. The form should be redirected to the correct section based on the answer selected.

It can be set up effortlessly in Google Forms using the ” Redirect to section based upon answer” choice.

The issue of this feature of Google Forms is, it is limited to Radio and Dropdown fields. Therefore, in general, logic jumps that are multi-branch aren’t possible. Visit this page for more information on how to set up logic jumps based on the answers.

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For reports, all data that Google Forms collects is saved in Excel spreadsheets. To convert this data into spreadsheets, you will need some manual work.

It is necessary to use the formulae within the spreadsheet to extract conclusions from the information. There aren’t any reports available in default.

The process of exporting data is easy and can be completed with a click of an icon.

Form Aesthetics


Forms created with Typeform have a beautiful aesthetic. It’s enjoyable and straightforward to use. It only displays just one or two questions at the moment, and the transition between questions is entirely effortless.


Google Forms offers elementary forms. The forms available as defaults aren’t stunning, yet they fulfill the function.

If you like a flashy user interface, Google Forms is not the solution for you. Form customization isn’t that impressive. You can’t easily modify the form by using HTML.

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Template Gallery


typeforms template

Typeform offers a variety of highly creative and interactive templates users can choose from.

It has a variety of themes-based fancy templates. With the wide range of templates Typeform offers, you’ll be awed by answering questionnaires. Explore their extensive selection of templates above link.

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google template

Google Forms has several templates you can choose from within the Gallery. The templates are theme-based and separated into Work, Personal, Education, etc.

Each section comes with several templates. All you need do is select the the appropriate template and then alter it according to your requirements.

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typeforms integration

Typeform allows direct integration with a lot of the most popular apps, including MailChimp, Hubspot, Google Sheets. Some of the apps that Typeform has integrated with are shown in the screenshot below.


Google Forms supports a lot of productivity enhancements. However, when it comes to integration with other applications, there is a dependence on third-party software, such as Zapier. 

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Zapier offers a wide range of Zaps which can be used for connecting Google Forms with other applications. Go here to find out the list of applications that Zapier supports for integration. Zapier.

Feature Comparison


Google Forms


Company Branding



Custom Domain



Export Data



Mobile App






Logic Branching

No Great


Customizable Templates



GDPR Compliance



API Support



Zapier Integration



Payments Integration



Bottom Line

While Google Form provides the majority of the functions (required to satisfy business requirements) at no cost, there are a few areas that have proven to be a significant disappointment.

The biggest issue comes from aesthetics. The design of the form is too straightforward, and the option to customize it has been limited to a minimum.

In addition, it cannot do multiple logic leaps, and the absence of standard reports is a significant disadvantage.

If you’re not concerned with any of the mentioned limitations and gathering data from users is the only thing that matters to manage the data by hand, Google Forms is the best option.

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However, though Typeform provides paid plans, users are more likely to prefer them over Google Forms because of how they’ve dealt with the details.

Every detail like form creation, design and feel form reporting, the logic that forms can provide, their integration with other applications, and so on are given such importance.

They’ve ensured that you will always enjoy doing surveys using Typeform. So, if you’re looking to attract your client with attractive forms and want to make the filling experience exciting, Typeform is what you must sign up for.

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