Sendinblue Vs Mailchimp: Which One is Best For You?

Last updated on March 25th, 2022 at 02:05 pm

Atlanta-based Mailchimp is a recognizable name that serves more than 20 million customers across the globe. After looking at different options, I’m left wondering whether the lure is more rooted in the marketing rather than in the actual product.

Maybe notoriety isn’t really the sole thing that counts?

Since Mailchimp began charging users for each contact rather than subscribed contacts (before the situation), I wanted to find out what it did compare to another service that doesn’t have limits on contacts like Sendinblue.

This Parisian business is rapidly growing all over the world, providing services to more than 80,000 customers.

Sendinblue vs Mailchimp in a Nutshell

Mailchimp provides an easy-to-use email editor as well as a sizeable free plan. However, Sendinblue has more to offer in terms of automations and management of lists.

Cost is another significant distinction between the two, with Sendinblue being the more affordable choice.

  • If you’re considering Mailchimp vs. Sendinblue, I’m guessing that it’s due to some or all of:
  • You’re a Mailchimp user who is tired of the enormous bills that come in every month.
  • You’re brand new to email marketing, and you’re doing a thorough study of every provider compared to the famous name is Mailchimp.

Sendinblue has caught your attention by offering a very reasonable, entirely complete solution that costs per email, not per individual contact. However, you’re not sure to put your faith in it against such a big name.

Read Also: Read our detailed guide on Weebly Vs Shopify: Which One is Best For You?

In this review, I’ll go over everything from pricing to templates, which means you’ll come off with a clear picture of the best service to select. Let’s begin!

Ease of Use & Editor

Mailchimp attracts many people because of its apparent user-friendly software. However, since certain functions aren’t always easy to find (for example, adding the option for new sign-ups), I believe it’s easier for beginners.

However, they do offer a well-designed backend that is user-friendly and does well in making sure that you’ve taken all the necessary steps before creating an entirely new campaign.

editor mc

Sendinblue has done a fantastic job in this. The drag-and-drop editor they offer is quick and provides all the pre-set options that you’ll require. They guide users through every step, so you are sure you didn’t miss everything.

They also allow you to return to the previous version of their email, which is extremely useful.

email editor

Winner: Both tools have low learning curves due to an excellent design and transparent procedure. This round is tied!

Design & Flexibility

The look and feel of your emails are crucial. Many marketers choose to use pre-designed templates which their email marketing company provides.

Therefore, it is essential to ensure that you have plenty of appealing, mobile-friendly templates available and easily modified.

Mailchimp offers over 100 templates (or “themes,” as they refer to them) that are mobile-friendly and not ugly in any way.

You may simply customize them to fit your needs and are save to reuse them for all your campaigns. You can also design your HTML templates using code or URL and a .zip file.

The templates can be filtered by categories so that it is simpler to locate what you’re looking to find.

mailchimp template

You can do the same using Sendinblue, but there are not as many options to choose from, and they’re not like Mailchimp’s.

You can design your template simply by import templates from another account on their platform by sharing a URL , or copying then pasting HTML in their editors.

The platform doesn’t permit you to import templates created using other third-party or email marketing platforms.

sendiblue template

Winner: because of it being the case that Mailchimp provides a broader selection of attractive mail templates than we do, we’re awarding Mailchimp the win this time.

List Management

Another thing Mailchimp users face a significant issue with is the management of lists, and I can understand the reason.

The lists of Mailchimp can be mutually incompatible. That means you cannot include contacts on different lists within the same marketing campaigns.

It is also not possible to automate the process of moving customers from one list to the next, like the case with GetResponse.

As Mailchimp cost per subscriber which means that, if the identical people on several lists, you’ll need be paying for these multiple times. I’ve not at all witnessed this occur on any other website.

Additionally, Mailchimp has created it very complicated by naming conventions and offering different options.  You can have groups, audiences (contact lists), segments, tags, and groups. It’s no wonder that users are perplexed.

The process of creating groups and grouping contact is more straightforward using Sendinblue. Make use of criteria for contact fields and behaviors (email clicks, opens, etc.).) to filter contacts.

Save the list to make use of in your campaigns. You can also add several criteria to sort contacts. You can save the list and use it in future campaigns.

It is also possible to automate it so that each time new subscribers sign up, they get added to a particular list based on a specific circumstance.

The winner: Sendinblue definitely considers this aspect!

Email Automations

mail chimp list1

Mailchimp claims that they offer ‘All their automation triggers.’ Although that may be true, is the cost justified compared to Sendinblue’s range of automation options? Have they affixed prices?


Sendinblue lets you create some very sophisticated triggered campaigns based on contact information and email engagement, online behavior, and eCommerce.

Since I was considering the price and its affordability, I was surprised to find how extensive Sendinblue’s automated features are.

They include lead scoring, the capacity to test your campaign before starting, and the ‘Best Time feature that allows you to send your campaigns at the most optimal timing based on your previous performance.

Sendinblue is also a transactional emails professionals because that’s how they first began their journey in 2012.

Winner: The Sendinblue bag has another incentive for the automation of email!

Registration Forms

A common feature but definitely not one to ignore. Let’s take a look at how easy it is to create forms in both of the providers.

It’s challenging to determine which direction to take to make an account registration form within Mailchimp because it’s not visible on the primary navigation. It’s actually hidden in the tab ‘Audience.

There are a variety of options available it is possible to create an embedded form and pop-up forms or landing page, but it’s a little challenging to make, and it’s not always clear that all forms will be mobile-friendly.


If new subscribers sign up, they’ll be added to the mailing list (or audience) you decide to join; however, they’re not allowed to be placed on one list if you’d like to keep them from being further charged.

Sendinblue, On the other hand, permits users to choose which list(s) they would like to join (for example, depending on the interest or industry). It is amazing.

Sendinblue recently upgraded editor is an absolute pleasure to use and makes the whole procedure a breeze.

mailchimp registration

Winner: Sendinblue beat once more! It means that Sendinblue is 4-2.


While Mailchimp states that it can be used as an application to create a CRM, it’s not equipped with enough features to support the claim.

It would be nice to have other options such as uploading a file, setting up tasks, and assigning contact details to specific sales representatives.

Mailchimp provides a feature known as Social Profiles. It allows you to design targeted campaigns based upon social networks (depending on the content, the contacts you have shared are publicly accessible).

Keep in mind the fact that this option may result in additional costs.


One thing Mailchimp excels at is e-commerce data. If your account is linked to an online store, you will see how much money each contact has earned.

The CRM of Sendinblue makes it simple for you to handle contacts by assigning them various users and allowing users to define deadlines and tasks in each customer profile.

Additionally, you can view information such as the pages they’ve visited. Unfortunately, this information isn’t available in the CRM profile directly. There’s no tag assigned to give a lifecycle stage an individual contact as you’d find in CRMs with advanced features like HubSpot.


Sendinblue CRM customer profile


Winner: Each of the providers has both excellent and negative points in this area; this is why we’re awarding them points each.

Spam & Design Testing

Mailchimp and Sendinblue offer similar good test features for design. In addition to testing on desktop and mobile, both let you check how your emails be displayed over distinct emails clients. 

The main difference is that while Mailchimp provides more email clients to test than Sendinblue does, it’s not entirely free.

Mailchimp monthly plans that are paid for include 25 Inbox Preview tokens you can use each month.

Be aware that every customer you test will only use one ticket, and tickets that are not used cannot be transferable to the next month. It is possible to, of course, buy more tickets if you’re out.

Sendinblue On contrary it does not charge for this feature.

design testing

Either service does not offer the spam testing feature.

Winner: Winner is difficult since both companies provide a great preview feature built into their software. The thing that works to Sendinblue’s advantage is that it doesn’t charge any fees to test email clients.


Every Mailchimp and Sendinblue come with the following options for reporting:

  • Performance of email (opens, bounces, clicks, unsubscribes, etc.)
  • Automated reports
  • Links that are clicked
  • Geolocation


But, Sendinblue is loosing eCommerce and social related reports.

Conversions can be tracked through both of these services. Google Analytics integration is also available.

Winner The reason is that Mailchimp provides social and eCommerce information. They won this round! Sendinblue 6, Mailchimp 4.


After preparing the content and layout of your emails and making sure that it appears appealing on all email programs and devices, you must be sure that the email will arrive in the mailers of your subscribers.

Let’s look at the performance of these companies in this particular area.

We’ve been monitoring the deliverability of the companies we test for several times. Sendinblue, along with Mailchimp, have relatively similar scores. However, there’s a differentiate: Sendinblue took the prize for the highest deliverability during our test.

Winner Based on how Sendinblue received the first prize during one of our tests recently, They beat Mailchimp this time around.

Integrations & Extras

Mailchimp is so well-known for its services, can integrate with a myriad of tools. You’ll be able to connect to almost all of the tools you’ll need, apart from Shopify, which is a bit odd.

Sendinblue has little direct integration; however, as does Mailchimp, it is part of Zapier’s library.

Winner: With more than 200 integrations Mailchimp must be the first to adopt this award. Sendinblue 6, Mailchimp 5.


Both companies have similar support options – email, knowledge base and live chat. However, in the case of Mailchimp, you must upgrade to a paid account to get any assistance.

For Sendinblue, the Help button can show you various options for support (sometimes only their Knowledge Base). IT can be challenging if you require assistance right now and it’s not available.

In terms of speed, Live chat from Mailchimp was slightly slower than what we would have expected.

Winner: Because of this fact that it’s nearly impossible to communicate with Mailchimp even if you’re using their free service, We’re giving Sendinblue this opportunity to prove their point.


Then, we come to the last round of discussion about the pricing. You’ve probably noticed the fact that we’re not a fan of the price of Mailchimp’s services.

While they offer freemium and pay-as-you-go plans, they currently charge customers for not subscribed contacts.

Those who didn’t confirm the opt-in option can make this service very expensive, consequently not appealing to many marketers small-scale business owners.

Compared to other marketing tools, Mailchimp isn’t the most costly, but when compared to Sendinblue, Mailchimp’s price is pretty high.

Sendinblue doesn’t have limits on contacts while it charges per the number of emails it sends. It makes it among the most cost-effective all-in-one services available and an ideal choice for those with many contacts but only send one or two emails per month.

Let’s look at their plans for the lowest levels to examine:




300 emails/day & unlimited contacts


10,000 emails/month & 2,000 contacts


10,000 emails & unlimited contacts


500,000 emails & 5,000 contacts


20,000 emails & unlimited contacts


500,000 emails & 10,000 contacts


60,000 emails & unlimited contacts


500,000 emails & 50,000 contacts


100,000 emails & unlimited contacts


1,200,000 emails & 100,000 contacts

(Standard plan)

You’ll notice there’s a substantial difference between the two companies in terms of price.

It’s important to note that Sendinblue’s plans come with a wide range of essential options, including marketing automation, web tracking and more are included.

To access the automated workflows offered by Mailchimp, you’ll have to sign up for the Standard Plan ($79.99 for five thousand users).

If you require sophisticated segmentation techniques, comparable reports, multivariate testing and premium customer support, it’s best to check the Pro plan.

Winner: In light of all the options Sendinblue offers (CRM Marketing Automation, CRM SMS advanced segmentation) at such a cheap cost, the award certainly is awarded to them this time around!

Sendinblue! it means that we have one Winner. The final score is 9-5.

Detailed Features Comparison (table)





Ease of Use





Email types

Choice and Flexibility of Template Designs

Email Automation

List Management

Registration Forms/ Opt-in & Opt-out- Process


Reports and Analysis


Spam- and Design-Testing

Bounce Management






Storage available for data and images



Pro Features




Own Domain



Different levels of account access






Landing Page Editor 





Newsletter Creation

Further Features

Overall rating



Sendinblue vs Mailchimp: Final Thoughts

Mailchimp is significantly more popular than Sendinblue: As we’ve seen with this Sendinblue against Mailchimp comparison, fame and notoriety aren’t the only things.

Sendinblue is an excellent option for those looking for an easy-to-use program that isn’t stingy with features. Their prices are lower than those of Mailchimp, and their management of lists to be less stressful.

Sendinblue’s improvement in deliverability rates indicates a high-quality service and a formidable Mailchimp rival.

I believe this is an excellent comparison that, when you look at everything in detail, Mailchimp still has some areas of improvement for it to become the best.

In addition to Sendinblue, there are numerous other tools available that can give Mailchimp a unique challenge.

Comment below if you have any queries on the above matters – I’d be glad to help!

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