Mailpoet Vs Mailchimp: Which One is Better for Email Marketing?

Last updated on November 22nd, 2021 at 09:53 pm

In the realm of email marketing, one of the most appealing features I enjoy regarding WordPress is the number of plugins to provide! While it appears good initially, it’s challenging to select the best plugin.

Do not worry! The purpose of the above article is to help to do just that! We’ll be comparing two email marketing services that work with WordPress; two options are Mailchimp along with MailPoet.

Read Also: Read our detailed guide on Google Sites Vs WordPress Comparison: Which is Better?

At the end of this article, you’ll’ve understood the pros and cons of each of the services and hopefully be able to choose the most effective email marketing tool to expand your company.

Let’s begin

MailPoet vs Mailchimp

As we know that Mailchimp is leading platform in email marketing industry. In 2001, what began as a hobby to create better newsletters has evolved into an all-in-one platform for marketing for businesses that are growing and have millions of customers worldwide.

Today, Mailchimp has more than email marketing. It also includes landing pages as well as social media posts. Facebook as well as Google ads, Retargeting ads, as well as marketing automation.

MailPoet is, on the other hand, is a basic but powerful email marketing plugin that was designed with WordPress in the forefront. In another way, MailPoet is a WordPress-centric email marketing tool.

Read Also: Read our detailed guide on Best Minimalist Website Templates for WordPress and HTML5 To Create Professional Website in 2021.

MailPoet is a single thing and does it efficiently. It can send great emails direct from WordPress. With the additional 300,000 users from around the globe, there are only two aspects that provide MailPoet an edge over the competition:

  • Everything is available in WordPress # It is possible to design and distribute newsletters without needing to leave WordPress.
  • learning curve is minimal #  MailPoet is incredibly simple to set up – so that you could send your first email in 15 minutes.

To make things easy, We’ll only talk about aspects that are directly associated with email marketing. We’ve broken down the comparison process into various parameters, and we’ve picked the top contender for each.

But, when selecting your email marketing tool, choose to provide further weight to factors that are most relevant to you. For example, if ease accessibility is of paramount significance to you, give 50-60% of the importance to the “ease of using” measure, and split the remainder among other metrics.

Let’s begin with the numbers. Let’s get started, shall we?

Email Marketing in WordPress


MailPoet is among the very few  email marketing plugins on the market that let you create, design, and then send either automated or manual emails, right via Your WordPress dashboard.

Contrary to Mailchimp, MailPoet does not require account activation or registration. It is easy to install and configure the plugin, then design your email, and then click send, and you can send an email to your readers.

In simple terms, Simply put, With MailPoet, you can control the entire marketing program and never have to go away from your WordPress dashboard. Although MailChimp might provide additional options (for those who want to put money into these features), MailPoet is the hands-down winner.

Winner: MailPoet

Curves of Learning


Mailchimp is indeed a bit of an education curve in regards to sending out newsletters. I’m not saying that it’s terrible; it is an excellent interface and tons of unique features.

But, before you even send a newsletter with Mailchimp, you must complete a lot of configuration (albeit only once), including the verification of your domain, connecting the API keys to Mailchimp’s WordPress plugin, along with a few additional steps (if necessary).

While this approach might be fascinating to marketers, it might seem a bit overwhelming to those who want an easy email marketing solution. That’s why MailPoet succeeds.

The process of setting up MailPoet is as easy as installing the WordPress plugin. Simply select your preferred email delivery service (more on this later) then you’re all set to start.

It’s possible to begin designing your campaigns as soon as you’re done!. It is not mandatory to learn a new interface. The builder for campaigns is straightforward (thanks to the drag and drop function).

Additionally, with somewhat complicated campaigns, like automated post notification emails – you’ll find the process of creating these campaigns with MailPoet is much more straightforward!

Winner: MailPoet

Data Reporting Email Stats and Analytics

MailPoet provides basic statistics on email, including opening rate, click rate, in its free edition. For more advanced delivery reports and actual open/click rates, you’ll require a paid version of this plugin.

It’s a fun fact that MailPoet has a Premium for the free plan when you have less than 1,000 subscribers. (More on this in the future).

The Mailchimp analytics, however, is at a different level. The free version provides advanced delivery insight, including open/click rates and comparisons to industry standards, most popular links, the top locations, and much more.

It’s no surprise that Mailchimp is the winner in this measurement by an astronomical amount!

Winner: Mailchimp

Email Campaigns: Post Notification Emails


Each of Mailchimp and MailPoet offers excellent drag-and-drop email builders. MailPoet has over 50 pre-built email templates for the free version, but most of Mailchimp’s templates can be found in paid plans.

Mailchimp’s email builder comes with a couple of functional enhancements, including the ability to add GIFs, Instagram posts, and many more. (They’ve changed their name for their email builder under the name “Content Studio”).

In addition to newsletters, You can also set up drip email campaigns using Mailchimp and MailPoet.

At present, there’s an even match with the Email Service Providers (ESPs). But in the case of sending notification emails, MailPoet trumps over Mailchimp. Let me tell you why.

When it comes to sending notifications, MailPoet trumps over Mailchimp.

Mailchimp sends email notifications to post owners through parsing your WordPress website’s RSS feed. As the default setting, WordPress will send the entire content of the post in your RSS feed. (You can choose to send just the summary of your post instead of the entire content).

This restriction prevents Mailchimp from completely customizing email notifications for posts. It will only pick up specific posts (i.e., entries) from its RSS feed and include them in the email.

However, the robust integration of MailPoet with WordPress lets it pull information about the blog post information straight from the WordPress database.

It allows MailPoet to provide various options for customization in the Auto Latest Content program (found within the mail builder). The options include the post’s description, title, and excerpt. They also have the full text of the post, authors’ details and featured image, tag/category, and many more.

In the end, you can make far more custom mailer notifications to post with MailPoet when compared to Mailchimp.


Furthermore, creating post-notification emails using MailPoet is a breeze and takes no more than 15 minutes. But when using Mailchimp, the ability to do a modification requires you to comprehend and utilize RSS tag merge, which could be a bit complicated for some users.

Winner: tie (newsletters along with drip campaign), MailPoet (post notification emails).

Options for Email Delivery

mailpoet email delivery options

MailPoet provides three different email delivery options:

  • Sending emails through your web hosting provider #  Although this technique can reduce your marketing costs for the email to a minimum, I wouldn’t recommend it as it’s not the best option for email delivery rates. In addition, if you go over the limit of email delivery set by your hosting provider, it could result in notices of resource overuse and possibly the suspension or termination of your account.
  • Third-party email delivery # MailPoet uses third-party email delivery providers like Sendgrid or Amazon SES, to deliver emails..
  • Sending emails using MailPoet’s email send service #  MailPoet provides its email sending service designed to deliver emails and send more than 50k emails per hour. It is available with the free plan that lets you send unlimited emails to at least 1,000 customers.

Mailchimp provides world-class email delivery rates since the emails are sent through its world-class network infrastructure.

Free Plan Showdown Limits on Emails and Subscribers


Mailchimp offers a no-cost plan with a limit of 2,000 users and a maximum capability of sending 12,000 email messages per month.

MailPoet has premium version of its service at 1000 users for no charge. It means that you can avail the best features MailPoet provides, including getting rid of MailPoet branding, advanced analytics, and WooCommerce email – all at no cost!

There are two key takeaways from this section:

  • MailPoet provides unlimited monthly emails up to 1,000 subscribers. Mailchimp is limited to 12000 emails they send each month, and can only have 2000 users.
  • MailPoet is likely to be the only plugin available on the market that provides all premium features, as well as its free version that is limited to 1,000 users.

The winner:  MailPoet or MailChimp (depending on the requirements of the user)

Comparative Analysis of Paid Plans

mailchimp plan

Mailchimp provides a subscription-based and an option of pay-as-you-go pricing. Plans for subscribers offer a different range of features that start at

  • $9.99/month for 500 customers (Essentials Plan)
  • $14.99/mo for 500 members (Standard Plan)
  • All the way up to $299/month for 10,000 customers (Premium Plan)

MailPoet provides two plans with premium features:

  • The first is an add-on costing $149/year that provides all the premium features of newsletters, but not the email delivery service. It is perfect for people with lots of email subscribers who want to reduce the cost of email marketing.
  • The second plan comes with premium features and the email-sending service offered by MailPoet. It starts at just $15 per month to 1,250 customers. Be aware that the first 1000 subscribers are free (including all advanced features!) Once you have 1,000 users, your cost is similar to that of Mailchimp’s Essentials Plan.

A/B Testing # It’s important to mention that MailPoet doesn’t offer A/B testing on any plan, unlike the Essentials Plan of Mailchimp.

Automated Emails # MailPoet provides automated emails (such as welcoming emails or drip campaigns) with their free plan with 1000 subscribers and every premium subscription plan. Mailchimp provides automated emails on the Standard Plan, starting at $14.99/month for 500 subscribers.

WooCommerce Integration


Mailchimp integrates email with WooCommerce using their official WooCommerce plugin called Mailchimp for WooCommerce. But, despite having more than 500,000 active users, this plugin is poorly rated by users at 2.3 out of 5 stars.

The plugin’s support page can be seen, which is brimming with negative reviews, bug reports, and support requests. This is a sign of issues with reliability.

Around one-quarter of MailPoet’s customers are using WooCommerce installed. The users have been asking for numerous (highly beneficial) tools from the team. They are now working to integrate them into MailPoet. Some of the “coming very soon” options include:

  • Automated transactional email on registration, checkout, and your first purchase.
  • Automated emails for product recommendations like “Purchased Within This category” or “Purchased this Product” and abandon cart email.
  • Segmentation of customers based on their prior purchase patterns.
  • Revenue list for customers and Customer List via email.

Although these are exciting features from MailPoet however, customers’ acceptance will determine their effectiveness as they are released.

The winner: Mailchimp (for the moment) and MailPoet when WooCommerce compatibility is available.

Final Thought

I would like to close the above post by discussing the most suitable user for each plugin.

Mailchimp is for those who need a comprehensive marketing system that lets users do much more than email marketing. You can use it for Facebook, Twitter, Paid advertisements, retargeting advertising, and managing revenue.

If you anticipate employing these channels for marketing within the next few years and you’d be willing to pay an extra fee to include them all on one central (Mailchimp) dashboard, do not hesitate to go with Mailchimp!

MailPoet is a solution for those looking for a simple email marketing system that they can use from their WordPress dashboard. If you’re looking to improve the efficiency of your marketing efforts and put everything in one place, then MailPoet is the right choice for you!

In the end, email marketing can be a way to grow your company. It is essential to select tools that meet your requirements and can help you surpass your goals.

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