The Role of Email Campaign Manager

This post was last updated on October 15th, 2021 at 08:57 pm

Based on Statista, in the year 2000, there were 3.7 billion people in the world who used email as a way to communicate. Studies show that users’ number will be increased to 4.10 billion by the end of 2021.

Humans send and receive over 269 billion emails via our smartphones, laptops, and desktop computers every day. The world is full of emails, and it’s the job of professionals to manage all of this.

There are, thankfully, Email Marketing Managers that enjoy working in this field. Email Marketing Managers design plans, manage and analyze email campaigns. Email marketing campaigns are used by companies to sell products and services, to helping customers with their service, to send the subscriber’s information, and much more.

WHAT DOES AN EMAIL CAMPAIGN MANAGER DO?

Email campaign Managers are responsible for things like newsletter signups and downloads for landing pages. Think about the many emails you’ve received during the last few months, and you’ll be able to comprehend the range of issues Email Campaign Managers are accountable for.

To create an email marketing campaign, the professionals need to be knowledgeable about databases. They must devise a strategy for reaching out to a particular audience, which will shape the emails they design.

They must also establish an approach to distribution strategy for where and when the campaign will be launch and what message will be most effective. The objective is typically to turn these emails into a specific action.

It could be an email signup, purchase or registration, or simply having the person you want to access the message and take the time to read the message. The Email Campaign Manager is responsible for attracting more people and selling more goods.

The job of the Email Campaign Manager could be to increase brand recognition or build connections with customers throughout a lengthy time frame that will result in more sales over time.

The email campaign manager also manages email returns and makes sure that the list of leads is thoroughly cleaned or updated at the end of every campaign.

In their pursuit of crafting and sending out the perfect email, an email campaign manager collaborates with a wide range of professionals within an organization, such as:

  • Marketing Managers
  • Corporate leadership
  • Web Designers
  • Graphic Designers
  • Analysts
  • Content Managers
  • Department leaders
  • Third-party vendors

Email campaigners should be able to check things such as the subject line or whether the email needs to be personalized in some way. These things could influence the open rate of emails. In reality, an Email Campaign Manager must be highly focused on the rate of open.

They should also know things like the ideal time to send emails or if a short subject line is more effective than one with a longer length. These aspects can vary based on viewers, which makes the job more difficult.

Whatever the purpose, it’s a challenging task in an age where we’re all overwhelmed by online inquiries. The information and metrics of the email marketing campaign are monitors meticulously. However, an Email Campaign Manager always finds ways to climb at the top of the pile.

EMAIL CAMPAIGN MANAGER SKILLS NEEDED

An Email Campaign Manager has to be aware of their target audience more than anyone else within the organization. They should also understand the aim of the email marketing campaign.

Email campaign managers must possess an intuitive understanding of concise, engaging, punchy, and captivating language to draw the attention of their target audience.

They must also be excellent at working in a team; they could collaborate with a content Copywriter to create the email content, a Developer, and a graphic designer to design a graphic in the email.

Furthermore, the Email Manager should be aware that the email must be responsive, which can be read on any screen. Ii typically requires extensive tests of an email before it’s launched.

A few of the abilities you will find in a successful Email Marketer are:

  • The marketing professional must understand what language resonates with the target audience.
  • Attention to detail – to make sure there aren’t any mistakes in the copy
  • Writing skills are essential, especially when they’re writing the newsletter or email.
  • Analytical mindset – they must determine the things that worked and what was not working by examining the evidence.
  • Knowing best practices and compliance law
  • Expertise in SEO or SEM
  • The ability to comprehend a variety of analytical tools
  • Excellent communication skills
  • Organized project management skills
  • Perfect with software, which includes data analytics
  • Coolness under deadline pressure

Email Professionals are also in close contact with IT and marketing teams, which means they have to be flexible and patient team players to complete the task effectively.

SUGGESTED SOFTWARE PROFICIENCY

Email Campaign Managers should be aware of the email marketing platforms like Constant Contact, MadMini, GetResponse, CakeMail, Mailchimp, Hubspot, and much more. They should be familiar with Google Analytics and Content Management Systems or other marketing analysis platforms.

Understanding tools for managing projects like Basecamp or Jira can be highly beneficial also. If they are familiar with HTML/CSS or have knowledge of A/B testing, this can be an advantage. Knowing databases like Salesforce is also crucial.

The email campaign manager usually holds a college degree in communication, marketing advertising, project management, or computer science.

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