Best CMS For eCommerce Website in 2021.

Last updated on March 25th, 2022 at 02:31 pm

eCommerce is now responsible for 14.3 percent of retail sales in the world, despite uncertainty about the global economy. eMarketer estimates that e-commerce will be responsible for 23% of retail sales by 2023.

It is a massive opportunity for stores looking to expand or create their online presence.

A thriving industry is likely to attract a lot of risk-takers. It means that there is more competition every day.

However, it is a good idea to research the ecommerce CMS landscape if you are interested in becoming an ecommerce entrepreneur.

Let’s get deep in the realm of eCommerce CMS platforms. We’ll discuss the functions they perform and whether they are necessary for your online store.

What is an eCommerce CMS?

CMS stands for Content Management Systems. CMS are programs that permit shop owners of ecommerce to design, edit and publish content online without needing to write code.

You can also modify the appearance of your online store by adding promotional banners, changing pages layouts of product, or adding new sections to promote products.

An ecommerce platform allows you to manage product management and sell products through your website. Ecommerce platforms can also be used as CMS. It’s an infrastructure that makes it easy to manage all backend functions of an online store.

If you are trying to reduce the number of options, ecommerce CMS software can be divided into two main categories: SaaS or open source.

SaaS CMS

Hosted SaaS CMS for ecommerce shops is a cloud-based solution that does not require a separate server. A subscription fee is paid, and you don’t have to download any software, set up data storage, or manage updates.

The service provider usually provides customer support. BigCommerce, Shopify and Squarespace are examples of hosted CMS. These examples can be used as both ecommerce platforms and content management systems.

Open-Source CMS.

Open-source CMS software is usually available for download for free and can be hosted on a self-hosted server. 

Store administrators are responsible for setting up the hosting as well as managing the server, as well as installing updates when needed. The open-source platforms might provide a cloud-hosted solution.

However, they are not as flexible as SaaS and require that the store owner maintain it. Magento and WooCommerce can be described as two popular open-source eCommerce system.

Is a Separate CMS Necessary?

You may not have considered having a separate CMS until now. It’s important to keep in mind that not all online stores require a content management platform. Your content strategy plans will help you determine if your online shop requires a separate CMS.

Read Also: Read our detailed guide on Best Marketing Automation Services For You Website in 2021.

A CMS would be most beneficial to ecommerce sites that regularly produce new content either as part of their homepage or product page updates which are frequently updated.

You might build your website without a CMS if you don’t need to regularly update your site with new content.

You may also not need to have a separate CMS if your ecommerce platform already serves that purpose.

Still unsure? It is possible that you are not sure of the benefits a carefully-chosen CMS could provide

Create and edit content quickly.

Do you feel nervous about editing the content of your website? Modern content management systems are incredibly user-friendly. It doesn’t require any technical expertise.

It allows you and your team to easily manage all product updates and content and fast-tracking promotional campaigns and marketing activities.

Remove reliance on developers.

Successful ecommerce entrepreneurs know that customers’ expectations drive revenue growth. If you work through an intermediary, the speed and agility needed to keep your website content current are impossible.

An easy-to-use CMS can help you cut down on development time and allow you to update your website yourself. Win-win! You save time and can use your dev budget for other marketing initiatives that will help propel your business forward.

Reach potential customers through another channel.

Content is one of the most powerful marketing channels to drive organic traffic. Few ecommerce businesses can afford to ignore social media in the age of TikTok and Facebook.

It is how people buy these products! Engaging and valuable content will increase your store’s visibility in Google (and other search engines), drive more customers to your site, and increase your sales.

It is also a great way to create a brand that people will remember and foster customer loyalty.

Good CMS can help you organize your content and make it shareable. All this is without any backend work.

Let the writers collaborate.

Teams are the best place to do great work. High-quality content takes a lot of work, from proofreading and formatting to finding the right visual resources.

Collaboration within your team is key to efficient content creation. A carefully selected CMS will enable all users to share the same information.

It will enable writers to work in the system directly and use intelligent features to improve their content. It will allow better-targeted content and smoother reviews, as well as a more optimized customer experience.

Require eCommerce CMS Features

Which features should you look at when selecting a CMS? Analyzing every feature in detail can lead to analysis paralysis. It’s better to look at the core features that can help you grow your business and then weigh up the pros and cons for each CMS.

SEO-friendly

On-page SEO is about finding the right keywords to use on ecommerce websites. It allows you to communicate with web crawlers, and it helps ensure that your website ranks high in search results. It’s basically the internet’s version of smooth-talking.

You don’t have to be an SEO expert, but a good ecommerce CMS can help you implement best SEO practices and optimize product pages. Pay attention to:

URLs for pages

The better, the shorter. Google crawls millions of pages each day, updating them daily. It’s not surprising that URL simplicity is encouraged. It’s possible to remove unwarranted subfolders on your URLs and enhance the pace of your site.

However, keeping the URL short is not enough. Search rankings can be significantly enhanced by including the primary keyword and making your URL easily readable.

Meta descriptions and page titles

You should include the primary keyword in the page title (also known as the H1 tag). It is the main text line that appears in search results and therefore heavily depends on keyword optimization. It’s not dull! Bonus points if you can have it in the title at the beginning.

Description of Meta is the gray text which present beneath the page’s title in search results. Although it does not directly affect page rankings, the meta description can improve click-through rates. The higher your CTR, you will rank higher on page rankings.

Optimizing page titles and meta descriptions on every page of your ecommerce store is essential. To save time and effort, consider allowing your CMS to generate page titles and meta descriptions automatically.

You can avoid future SEO problems by ensuring your CMS will enable you to modify page URLs and has a user-friendly interface for adding and reviewing meta descriptions.

User experience (UX) is easy-to-optimize

Modern shoppers highly value Ecommerce websites. If you don’t provide a seamless UX, your customers will abandon you before they complete a purchase. Even worse, they won’t return.

Are you familiar with the UX features that an ecommerce CMS should have? These are the essential requirements.

Flexible design options

Every interaction is important as your customers navigate via the buying activity on your website. To create an enjoyable, tailored shopping experience, you need to be able to edit, design, and manage every page of your website’s content.

A simple-to-use CMS is essential for store owners who have limited or no coding experience. You can quickly change your store design and layout to reflect industry trends, special occasions, and promotional events.

Many CMS platforms offer many plugins and integrations that allow shop administrators to manage promotions across the entire store and other marketing initiatives.

Mobile optimized content

Mobile shopping is expected to dominate ecommerce shortly. It will make up 54% of all e-commerce sales by 2021. It presents a challenge to ecommerce retailers.

If you want to be a part of the mobile commerce revolution, store and content optimization should be your UX priorities.

It means that you need to pay attention to mobile navigation, loading times, and mobile checkout processes. The ecommerce CMS that you choose should simplify the optimization steps to achieve higher conversion rates without the need for custom code.

Easy to use

A CMS should not add stress to the many plates that a store owner must keep spinning. You may need to consider your developer resources to find a platform that is easy to set up and does not require lengthy onboarding.

A CMS will allow ecommerce entrepreneurs to quickly update content and integrate plugins, change the page layout and optimize for search engines.

Many integrations.

There is no perfect CMS, and that’s hard to believe. If you need a specific function that isn’t available in the core CMS platform or wants to have the option of adding it later, make sure the system can integrate with plugins and other tools.

You want seamless integration with your existing tech stacks, such as email platforms or analytics tools, and the ability to install and activate plugins whenever needed.

It’s important to remember that the number of integrations available will indicate how popular and API-friendly a CMS is.

Best eCommerce CMS Platforms

Be prepared. It is challenging to choose one CMS platform for ecommerce among the many available. It is just a small selection of CMS platforms for ecommerce. However, it can be an excellent place to start your search to find the most popular.

BigCommerce

bigcommerce

BigCommerce is one of the most popular ecommerce platforms. It supports more than 60,000 merchants of all sizes and types.

BigCommerce platform has a multitude of features and CMS capabilities that can help you start ecommerce. It supports all aspects of ecommerce.

This platform is well-known for its flexible APIs and advanced SEO integration.

Merchants can connect to other CMS solutions and use the BigCommerce shopping cart as a backend. BigCommerce is available as a monthly subscription, fully hosted, and Level 1 PCI compliant.

WordPress

wordpress

WordPress is the dominant CMS platform, but it’s not an ecommerce platform. The WooCommerce plugin is required to transform WordPress sites into online shops.

The open-source WooCommerce platform has become a hugely popular choice due to its wide range of themes and extensions. Many of these themes are free.

These plugins are great because they enable missing functionality and features within WooCommerce core products with just a click. However, too many plugins can lead to site complexity and impact performance.

BigCommerce offers a WordPress plugin, which is easy to install and adds an additional layer of convenience.

This plugin allows ecommerce merchants to combine the frontend flexibility and backend benefits of WordPress, such as abandoned cart recovery, coupons and discounts, single-page checkout, and the BigCommerce SaaS platform.

Drupal 

drupal

Drupal can be used with other plugins and frameworks to enable eCommerce functionality, even though it is not explicitly designed for ecommerce.

Drupal is the same like Joomla and WordPress in the open source CMS system. Drupal isn’t particularly user-friendly for people without a lot of development knowledge, although that’s slowly improving.

Drupal commerce is a CMS that offers fantastic flexibility. Combining it with the BigCommerce plugin gives you the best of both worlds: a fully customizable frontend and a fully hosted backend.

Joomla

joomla

Joomla is a different open-source CMS which allows users to build websites and publish online content.

Although ecommerce is not part of Joomla’s core functionality, there are many extensions available that will enable you to turn your Joomla site into an online store.

Sitecore

sitecore

Sitecore, a digital experience platform, combines content, commerce and personalization. It allows merchants to create and manage digital storefronts and provide personalized commerce experiences.

It also offers design and editing tools. Sitecore’s BigCommerce plugin will enable you to combine Sitecore’s powerful content experiences with headless commerce capabilities.

Magento.

magento

Magento is an open-source CMS that allows you to create ecommerce solutions.

It is owned by Adobe and has over 260,000 stores worldwide. Magento provides rich functionality, a comprehensive extension marketplace, and integrations with ERP, CRM, chatbots, and other enterprise-level software.

All merchant types can use it, but larger, more dynamic businesses often prefer it because of its large setup, pricing options, and development requirements.

Shopify

shopify

Shopify is a well-known SaaS ecommerce platform. It is a popular choice for small and startup businesses due to its easy interface and affordable pricing.

But, it’s not to suggest that more prominent brands cannot use the CMS. You will have different features depending on which plan you choose.

Before signing up, make sure to read the features list. Shopify provides 24/7 support and offers a variety of store templates. It also has a separate POS system. Shopify charges transaction fees if you use different payment system.

Prestashop.

prestashop

Prestashop, another open-source platform, offers MySQL data management and extensive customization of the backend code.

There are many themes and add-ons available, which allow merchants to create a website from scratch using minimal technical skills. Be aware that some extensions can be pretty expensive.

Prestashop is a platform that allows you to create a website without being a programmer. It makes it an attractive option for small and medium-sized businesses. Prestashop’s lack of support may cause businesses to overlook it.

OpenCart

opencart

OpenCart, an open-source content management platform for ecommerce, is another. It’s a free and multi functional solution. OpenCart has many templates that can be used quickly and a vibrant plugin marketplace.

OpenCart can be integrated with eight shipping methods and more than 20 payment gateways. OpenCart is an affordable ecommerce CMS that doesn’t charge monthly fees. This create it a famous option for those with limited budgets.

Wix

wix

Wix is an digital platform that permit you to build a website using the drag-and-drop builder.

Website owners can add the commerce module to Wix, even though it is not an ecommerce CMS. Wix offers both complete beginners and advanced coders a wide range of templates and features.

It could be a good option if you only have a small number of products to offer and need to get your business up and running quickly. However, keep in mind that once you have chosen a template for your store, you will not be able to modify it later.

HubSpot

hubspot

HubSpot is a leading CMS and marketing automation platform. Although it doesn’t offer ecommerce functionality, it can be integrated with purpose-built ecommerce platforms such as BigCommerce or Shopify.

HubSpot can be connected to your ecommerce store to help you understand customer behaviour, automate your marketing campaigns, and track and report revenue streams using specialized reports.

Volusion

volusion

Volusion is an ecommerce platform that runs on the cloud and specializes in building no-code websites.

Volusion provide several valuable features such as marketing, payment collection and inventory management. It is suitable for both large businesses and  small enterprises.

Volusion is a good option for companies considering it. However, Volusion has applied for bankruptcy under chapter 11. The platform is open as before, but it may not be the best plan for a long-term strategy.

Two ways of using an Ecommerce CMS

You’ve likely noticed two main types of ecommerce CMSs from the above list. The choices are between pure content management systems or all-in-one eCommerce platforms that support key CMS functionality.

The right ecommerce CMS option for your business depends on many factors such as your maturity, sales volume, product range, and content strategy. You may choose to sell on Amazon if you don’t update your website often.

eCommerce first

First, it’s essential to understand that just because your website is on an ecommerce-first platform does not mean that you won’t be able to content market.

Ecommerce platforms aim to increase their content-first offering by empowering store owners to create, publish, and manage their traffic-generating content.

Ecommerce-first solutions offer a variety of benefits, including visual drag-and-drop builders, on-page SEO management, and blog design. Store owners can integrate seamlessly with ecommerce platforms if they choose content-first CMS.

This strategy offers the obvious benefit of mixing two functions, selling and telling into the same backend.

Solo Stove is an innovative lifestyle brand that designs outdoor cooking gear. It has grown quickly from a single product company to a strong outdoors brand with a well-stocked online store.

They decided to change from a one-page website to an ecommerce platform. BigCommerce was chosen for its simplicity and ease of use.

Content Approach

The CMS is a crucial component in driving business growth for ecommerce websites that focus on content-first approaches.

Content-first ecommerce sites focus on engaging customers with content that educates and builds trust. The backend handles the ecommerce functionality.

It is an option for brands with strong marketing and design teams to create content-rich digital experiences that place products in a relevant context.

Advantages to Using CMS Platforms and eCommerce

Many brands might find a content-first approach to be logical. It’s not something to be afraid of! These are just a few examples of situations where an ecommerce platform can be paired with a separate CMS to increase the performance of a website store.

Make an existing website into a shop.

You probably already have a successful blog and a community that is growing. You might be thinking about monetizing your website because your community wants more value.

This sounds like the ideal scenario to pair ecommerce and a CMS platform. You already have a CMS, so why reinvent the wheel? You don’t have to transfer everything to an online store.

Sites that are easy to update

Ecommerce is a fast-paced industry that requires creativity and speed. A modern, sleek website that is easy to update and manage will be a great choice.

You want all stakeholders to be empowered to implement your ideas and respond to competitions, new trends, or other factors.

A CMS and an ecommerce platform can be combined to give you the flexibility and tools needed to manage your products and store content.

Build  content-first approach to attract more visitors

Content-first ecommerce websites have a massive advantage in that they get tons of organic traffic. This helps web stores to build a community-like environment around their brand and lowers acquisition costs.

Store owners can use advanced SEO features and other intuitive content features to attract more customers and better understand their needs. They can also focus on selling what customers want.

Be a thought leader within your industry

It’s not easy to build brand awareness. If you’re able to offer your knowledge to other people, you could be able to establish yourself as an industry leader in a short time. 

This will increase the your brand’s popularity and increase the order for your merchandise . Providing valuable content consistently will lead to profit sooner than you think!

Easily manage your inventory and orders

Intelligent content marketing and demand generation is smart business decisions. Ecommerce platforms have advanced capabilities that make it easy to manage inventory across multiple channels, ship orders, and secure payment methods.

You can quickly grow your business! You still need to ensure that ecommerce is running smoothly.

Integrate with payment providers

Your business’ success depends on a secure payment environment. You can integrate with top payment gateways, which is another reason to have your CMS’s backend ecommerce functionality.

This can help establish credibility and trust for your company. Integrations are easy and only require a few clicks.

Wrapping up

Today, we can ask Siri for recommendations when “going shopping”. We also spend time on Pinterest or Instagram looking at the fashion trends of fashion influencers. Ecommerce is constantly changing.

It is challenging to choose a great ecommerce CMS. We must take into consideration everything, from design and marketing to technical capabilities to future needs.

Whether you choose to go ecommerce-first, content-first, or both, shoppers expect great digital experiences, creative product showcases, and purposeful branding from brands of all sizes. The key to success is combining selling and storytelling!

FAQs about eCommerce CMS

You don’t have time to read the entire article. Find solution early to the top regularly asked concerns about e-commerce CMS platforms.

What is a CMS platform?
CMS platforms are software that allows users to create and manage websites without having to write any code.

This software enables website administrators to manage, publish, and edit content using a user-friendly interface.

What is an ecommerce CMS?
A CMS (ecommerce content management software) allows ecommerce shop owners and managers to create, edit easily, and publish digital content online.

It includes critical ecommerce features like product inventory management, shopping cart integrations, shipping integrations, and payment gateway integrations.

Is Shopify a CMS?
Shopify is  the first platform who offers eCommerce features. However, it offers a growing number of ecommerce CMS features.

Do you think it’s an ideal idea that you keep your CMS distinct from e-commerce?
It depends. It doesn’t matter if you choose ecommerce-first, content-first, or both. There are simple ways to integrate the systems and increase your growth.

What are the top feature of an CMS?
The size or type and its maturation will determine which features are crucial. The rule of thumb is to assess design options, customizability and payment gateway integrations, platform security, and scalability.

What types of ecommerce CMSs do you have?
Two main types of Ecommerce CMSs are available: hosted (cloud-based, no download or maintenance) and self-hosted. You manage the server as well as software updates.

What is a SaaS ecommerce platform, and how does it work?
SaaS ecommerce platforms are ecommerce solutions delivered via the internet and can be accessed from all web browsers. It is usually available on a monthly or annual subscription basis.

What is a CMS Example?
Joomla, Drupal, and WordPress are just a few examples of the industry’s most popular CMS platforms.

What is a headless CMS?
A headless CMS is a content management system that functions as a repository of content and makes content available through API connections, can be known as a platform for managing content.

It allows developers to separate the ecommerce front end and the CMS on the back end, allowing them to select the best-of-breed solutions.

Leave a comment